Thursday, June 3, 2021

TraiNex is a redesigned digital platform that streamlines communication and organization between university administration and students. The project focused on rethinking both the brand identity and the mobile user experience to create a cohesive, intuitive system for managing academic life.

The goal was simple: reduce friction in everyday university processes.

The new TraiNex identity reflects structure, trust, and efficiency. The visual system was designed to feel academic yet contemporary. Clear typography, consistent spacing, and a restrained color palette support usability while reinforcing the brand’s reliability.

The branding was not treated as decoration but as part of the system. Every visual decision supports orientation and reduces cognitive load.

The redesign focused on:

  • Clear information hierarchy

  • Modular components for scalability

  • Reduced navigation depth

  • Consistent interaction patterns

  • Accessibility and readability

The mobile prototype simulates real-life use cases such as booking a study room or checking schedule changes, ensuring the experience feels practical and grounded.

Category:

UX Design, Branding

Client:

TraiNex

Duration:

3-4 Months

Location:

Cologne, Germany

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© Selected Works こんにちは
(WDX® — 02)
Lara Schäfer
© Selected Works こんにちは
Lara Schäfer
© Selected Works こんにちは
Lara Schäfer