spotpourri is a startup brand developed around practical, everyday problem-solving products. As part of this project, I created the brand identity and packaging design for shoegloves, a product designed to make putting on shoes easier, cleaner, and more convenient.

The goal was to build a brand identity that feels simple, memorable, and approachable while giving the product a clear presence on the shelf.

I was responsible for the visual development of the project, including:

• Brand identity design

• Logo development

• Visual direction and brand application

• Packaging concept and layout

• Design of product labeling and communication elements

The project focused on translating the product idea into a cohesive and marketable brand experience.

To support product differentiation, I developed variations for different lines such as Home, Professional, and Kids. This created a flexible identity system that could grow with the brand while remaining visually consistent.

spotpourri and shoegloves show how a simple product idea can be elevated through clear positioning, thoughtful branding, and a cohesive packaging experience.